Data Cleansing & Manipulation
What is Data Cleansing?
Also referred to as data scrubbing, the act of detecting and removing and/or correcting a database’s dirty data (i.e., data that is incorrect, out-of-date, redundant, incomplete, or formatted incorrectly).
Our goal at Data Unlimited is not just to clean up the data in a database but to increase mail delivery and response rate. We offer various list maintenance tools to specifically support your marketing or mailing list related projects including:
- National Change of Address (NCOA) to help track customers who move each year.
Stop Mailing to the Wrong Address!
Do you know what happens when you send your mailing out to a person who has moved?
- Standard mail (bulk mail) pieces will simply be thrown out by the Postal Service.
- First Class mail is automatically forwarded for a limited time period.
You could send out your mailing with a postal endorsement to catch those moves… but at a cost of 60 cents or more for each return, it is expensive. And once you get the new address back, you still have to manually update your database.
- Address Standardization – CASS™ certified address standardization.
CASS adds Zip+4 and other postal coding to mailing lists and formats addresses to meet strict USPS requirements. This essential list maintenance tool increases mail deliverability and is necessary to receive many postal discounts.
We offer other data services to help you clean up your database:
- Merge / Purge
- Case Conversion
- National “Do Not Call”
- Genderize
- National Deceased
Please call us today at 888-593-6039 and ask us about all of our data services.
